Gidon Novick is a socially minded entrepreneur who has created innovative and high growth opportunities within large businesses as well as built new businesses from inception. His focus is on continuing to build large-scale, innovative, and high impact businesses based in South Africa.
In the aviation sector, Mr Novick co-founded the launch of LIFT airline, a new kind of airline with a different and more flexible operating model which uses technology to offer a world-class customer experience. He was previously with the listed Comair Group for 13 profitable years between 1998 and 2011. He served as joint CEO, overseeing turnover of more than R3.5-billion. Highlights included launching Africa’s first low-cost airline, kulula.com, growing Comair to 2-million passengers in five years and launching the premium SLOW lounge concept with banking group FNB. Mr Novick was previously CEO of Discovery Vitality, where he oversaw the world-leading wellness programme. He then took on a broader role as Group Chief Digital Officer for Discovery, driving the digital strategy
across the company.
Mr Novick currently manages three investment funds under Lucid Ventures, a venture capital platform with a diversified range of tax efficient funds supporting the growth of entrepreneurial activity in South Africa. The funds are focused on building disruptive brands in the Hospitality and Senior Living sectors.
Mr Novick is also Chairman of SA Harvest, which focuses on food security in South Africa, one of the most urgent crises facing our country today. Every day, 18-million South Africans go to bed hungry and/or undernourished and 10-million tons of food go to waste. SA Harvest is leveraging technology and data through the support of key partners and donors to intervene in entire food ecosystem and help manage the food crisis in the country and ultimately end hunger.
Mr Novick has a BCom CA from the University of the Witwatersrand and a Master of Business
Administration (MBA) from Kelloggs School of Management, North Western.