Event Details
It is no secret that China's engagement in global sport was linked to its broader global ambitions and that sport, business, and politics are inextricably linked. Beijing has impressively become the first city in history to host both a Summer and a Winter Olympics. And yet at the same time its efforts to promote domestic football and ultimately win the World Cup have fallen flat and other international leagues like the NBA and WTA have had to carefully navigate political sensitivities in China. Domestic sportswear companies like Li-Ning and Anta have been giving global giants like Nike and Adidas a run for their money.
In this session Mark Dreyer, China Sports Insider and author of Sporting Superpower: An Insider's View on China's Quest to be the Best, will join us to explore the current state of play for sport in China and what it indicates more broadly for business and geopolitics. From covering the glamour of the 2008 Beijing Olympics to the Asian Games in Hangzhou this September, Mark has been in the stadium.
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