Event Details
Trends in Retail: Elevating customer experience through Omnichannel - Sponsored by Jellyfish
As lockdowns forced consumers to shift their spending online, the e-commerce industry seemed poised for a golden age. Yet, digital prowess was no guarantee of success - Amazon Go stores, for example, were a flop. It seems to be all about customer experience. According to data from METI, in Japan, in 2022 online sales reached ¥14 trillion - with digitisation at 9.1% - a historic high. What should companies understand about consumer expectations in 2024? What are the constituents of a 'seamless experience'? What trends in data analysis, including AI, are reshaping the B2C scene? How exactly should companies adapt to meet evolving consumer expectations?
Dress code: Business attire
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