Event Details

Trends in Retail: Elevating customer experience through Omnichannel - Sponsored by Jellyfish

As lockdowns forced consumers to shift their spending online, the e-commerce industry seemed poised for a golden age. Yet, digital prowess was no guarantee of success - Amazon Go stores, for example, were a flop. It seems to be all about customer experience. According to data from METI, in Japan, in 2022 online sales reached ¥14 trillion - with digitisation at 9.1% - a historic high. What should companies understand about consumer expectations in 2024? What are the constituents of a 'seamless experience'? What trends in data analysis, including AI, are reshaping the B2C scene? How exactly should companies adapt to meet evolving consumer expectations?

Dress code: Business attire

Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Intelligence Corporate Network, but would like to learn how you can attend our events, don't hesitate to contact us.


8:00 AM - 8:30 AM
Registration and Networking
8:30 AM - 9:45 AM
Panel Discussion and breakfast


  • Alfonso Asensio (Managing Director Japan of Jellyfish)

    Alfonso Asensio

    Managing Director Japan of Jellyfish

    Alfonso Asensio is the Managing Director for Jellyfish Japan, a UK- based digitalization agency and premium global partner for Google and Amazon, among others. His role is to enable digital maturity for Jellyfish’s clients in Japan by creating a Single Consumer View and activating data insights across both retail and omnichannel media.

    Alfonso is certified in digital marketing by the University of California, Berkeley and holds a master’s degree from the Nagoya University of Japan. He has done extensive work in the field of data-driven marketing and digital advertisement and his past work experience includes business roles with both large Japanese consumer-product corporations and Silicon Valley-based technology companies.

    He is the author of several books including “World Wide Data” (New York, 2018) and “Chief Kickboxing Officer” (New York, 2019).

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  • Felix Langenbach (CFO at LVMH Japan KK)

    Felix Langenbach

    CFO at LVMH Japan KK

    Felix Langenbach is CFO and head of business development at LVMH Japan. Prior to this role Felix held various leadership positions in leading consumer goods and technology companies. Felix lived and traveled to several countries which led him to appreciate German cars, the Bayern Munich football team, French humour, the natural beauty of California and Japanese food.

    Felix is energised by solving complex problems, is comfortable with ambiguity and gets his share of new experiences with three little kids at home.

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  • Florian Kohlbacher (VP of Strategy, Japan & South Korea Operating Unit at The Coca-Cola Company)

    Florian Kohlbacher

    VP of Strategy, Japan & South Korea Operating Unit at The Coca-Cola Company

    Florian is Vice President of Commercial Transformation, Japan & South Korea Operating Unit at The Coca-Cola Company. He is responsible for taking commercial transformation to the next level, leveraging digital technology. Prior to that, Florian was Vice President of Strategy, Japan & South Korea Operating Unit at The Coca-Cola Company where he was responsible for setting the Strategic Vision & Direction for the business in Japan and Korea and for providing guidance on Where to Play & How to Win to achieve that Vision.

    Florian holds a Masters Degree and a Doctorate from the Vienna University of Economics and Business (WU Vienna) and he is the author of “The Silver Market Phenomenon: Marketing and Innovation in the Aging Society”, “Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan” and “International Marketing in the Network Economy: A Knowledge-Based Approach”.

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  • Rodrigo González (North Asia Director of Economist Intelligence Corporate Network)

    Rodrigo González

    North Asia Director of Economist Intelligence Corporate Network

    Dr. Rodrigo González is a respected corporate advisor to some of Japan’s most prominent business leaders. He specialises in briefing corporate boards on economic and geopolitical conditions within the APAC region, offering invaluable insights into their potential impact across industries.

    With over a decade of experience residing and working in Japan, Rodrigo collaborates closely with C-suite executives of multinational firms, facilitating their comprehension of intricate market dynamics and the implications of public and economic policy. Beyond the boardroom, Rodrigo is a seasoned presenter, recognised for delivering impactful speeches and insights at numerous corporate engagements and on televised platforms.

    He holds a Ph.D. in Economics from Keio University and is fluent in Spanish, English, French, and Japanese.

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Ritz-Carlton Hotel Tokyo -Grandball Room

Tokyo Midtown 9-7-1 Akasaka Minato City
Minato City, Tokyo, Japan

If you have any questions please contact

Contact Organizer

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