Event Details

Trends in Retail: Elevating customer experience through Omnichannel - Sponsored by Jellyfish

As lockdowns forced consumers to shift their spending online, the e-commerce industry seemed poised for a golden age. Yet, digital prowess was no guarantee of success - Amazon Go stores, for example, were a flop. It seems to be all about customer experience. According to data from METI, in Japan, in 2022 online sales reached ¥14 trillion - with digitisation at 9.1% - a historic high. What should companies understand about consumer expectations in 2024? What are the constituents of a 'seamless experience'? What trends in data analysis, including AI, are reshaping the B2C scene? How exactly should companies adapt to meet evolving consumer expectations?

Dress code: Business attire

Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Intelligence Corporate Network, but would like to learn how you can attend our events, don't hesitate to contact us.


8:00 AM - 8:30 AM
Registration and Networking
8:30 AM - 10:00 AM
Panel Discussion and breakfast


  • Alfonso Asensio (Managing Director Japan of Jellyfish)

    Alfonso Asensio

    Managing Director Japan of Jellyfish

    Alfonso Asensio is the Managing Director for Jellyfish Japan, a UK- based digitalization agency and premium global partner for Google and Amazon, among others. His role is to enable digital maturity for Jellyfish’s clients in Japan by creating a Single Consumer View and activating data insights across both retail and omnichannel media.

    Alfonso is certified in digital marketing by the University of California, Berkeley and holds a master’s degree from the Nagoya University of Japan. He has done extensive work in the field of data-driven marketing and digital advertisement and his past work experience includes business roles with both large Japanese consumer-product corporations and Silicon Valley-based technology companies.

    He is the author of several books including “World Wide Data” (New York, 2018) and “Chief Kickboxing Officer” (New York, 2019).

    view more
  • Felix Langenbach (CFO and Head of Business Development at LVMH Japan GK)

    Felix Langenbach

    CFO and Head of Business Development at LVMH Japan GK

    Felix Langenbach serves as the CFO and Head of Business Development at LVMH Japan, skillfully managing Finance, Technology, Legal, Properties, Sustainability, and Procurement. With a rich history in pivotal roles within top-tier automotive/industrial (Mercedes-Benz/Siemens), FMCG (Nestle/Nespresso), and technology (Amazon) firms, Felix brings a wealth of diverse sector experience to his leadership.

    He champions a robust business-oriented strategy with an emphasis on attracting and cultivating premier talent to spur strategic expansion and reinforce organizational excellence. Adept at untangling complex challenges and navigating uncertainty, Felix finds joy in innovation and staying agile—an excitement matched by the vibrant energy of parenting three young children.

    Felix's academic credentials include a business degree from Germany's ESB Reutlingen, France's NEOMA Business School, and Tuck School of Business at Dartmouth in the USA. He also possesses a political science degree from Sciences Po Paris. His multifaceted education complements his holistic understanding of global business dynamics.

    view more
  • Florian Kohlbacher (Vice President, Commercial Transformation Japan & South Korea Operating Unit at The Coca-Cola Company)

    Florian Kohlbacher

    Vice President, Commercial Transformation Japan & South Korea Operating Unit at The Coca-Cola Company

    Florian is Vice President of Commercial Transformation, Japan & South Korea Operating Unit at The Coca-Cola Company. He is responsible for taking commercial transformation to the next level, leveraging digital technology. Prior to that, Florian was Vice President of Strategy, Japan & South Korea Operating Unit at The Coca-Cola Company where he was responsible for setting the Strategic Vision & Direction for the business in Japan and Korea and for providing guidance on Where to Play & How to Win to achieve that Vision.

    Florian holds a Masters Degree and a Doctorate from the Vienna University of Economics and Business (WU Vienna) and he is the author of “The Silver Market Phenomenon: Marketing and Innovation in the Aging Society”, “Advertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan” and “International Marketing in the Network Economy: A Knowledge-Based Approach”.

    view more
  • Aditi Sawhney (Senior Vice President at Mastercard Data & Services (D&S))

    Aditi Sawhney

    Senior Vice President at Mastercard Data & Services (D&S)

    Aditi Sawhney is Senior Vice President, Product Management, Mastercard Data & Services (D&S) in Asia Pacific. D&S encompasses Mastercard's offerings beyond payments - a suite of offerings that help leading retail & commerce players drive smarter decisions with better outcomes. Within D&S, Aditi leads the Insights, Analytics, Consulting & Innovations businesses in AP with a focus on product management, go-to-market and commercialization strategy.

    Aditi has more than 15 years’ experience across corporate and go-to-market (GTM) strategy, product management, M&A, P&L management and business development in fast-paced consulting, financial services, and retail environments, across AP and North America.

    Prior to Mastercard, Aditi delivered impact at industry leaders like Capital One (drove corporate strategy and then machine learning and digital transformation initiatives) and BCG (advising Fortune 500 companies across corporate strategy, sales & marketing and M&A topics) and Shell (Retail and B2B sales).

    Aditi graduated from Nanyang Technological University and holds an MBA from the University of Michigan, Ross School of Business.

    view more
  • Rodrigo González (North Asia Director of Economist Intelligence Corporate Network)

    Rodrigo González

    North Asia Director of Economist Intelligence Corporate Network

    Dr. Rodrigo González is a respected corporate advisor to some of Japan’s most prominent business leaders. He specialises in briefing corporate boards on economic and geopolitical conditions within the APAC region, offering invaluable insights into their potential impact across industries.

    With over a decade of experience residing and working in Japan, Rodrigo collaborates closely with C-suite executives of multinational firms, facilitating their comprehension of intricate market dynamics and the implications of public and economic policy. Beyond the boardroom, Rodrigo is a seasoned presenter, recognised for delivering impactful speeches and insights at numerous corporate engagements and on televised platforms.

    He holds a Ph.D. in Economics from Keio University and is fluent in Spanish, English, French, and Japanese.

    view more


Ritz-Carlton Hotel Tokyo, 2nd floor -Grand Ballroom-

Tokyo Midtown 9-7-1 Akasaka Minato City
Minato City, Tokyo, Japan

If you have any questions please contact

Contact Organizer

Show on map