Event Details
Today, the six biggest companies by market capitalisation are in the data technology business (Apple, Amazon, Alphabet, Google, Microsoft and Facebook). These companies understand the true value of their data and leverage it with advanced analytics to drive growth. It is accepted that data is an intangible asset alongside such other commonly accepted non-physical assets like patent, copyrights, trademarks, customers list, brand names and logo. While data in recent years has proved to provide competitive advantage to many companies, it leaves many businesses questioning why it is not listed on the asset column of their balance sheets.
Please join us for a conversation with Paul Adams, CEO of global intangible asset advisory Everedge, to explore why data is an asset rather than a cost centre and how companies can convert data into value to drive increased performance.
This session is part of our new programme, CFO Foresight, which is targeting CFOs and senior professionals in finance from companies within The Economist Intelligence Corporate Network. You can learn more about the programme here.