Event Details

Data, digital, and AI may be the biggest buzzwords in modern business, especially in China. But how can companies effectively harness data to move from rhetoric to results? What does it take to capture real value from data and digitalisation in order to improve corporate performance and find a competitive edge? Edouard de Mézerac, Managing Partner of Artefact China and Asia, will join us to explain how we can better understand and leverage data for growth that brings actual business impact. Operating at the intersection of marketing, consulting and data science, Artefact leads data-centric corporate transformations in China and beyond.

Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Intelligence Corporate Network, but would like to learn how you can attend our events, please contact us.

Agenda

12:00 PM - 12:30 PM
Registration & Drinks
Mattie Bekink
12:30 PM - 2:00 PM
Lunch and Discussions
Edouard de Mézerac

Speakers

  • Edouard de Mézerac (ARTEFACT Managing Partner)

    Edouard de Mézerac

    ARTEFACT Managing Partner

    Awarded by Campaign Asia in 2020 with the prestigious “40 Under 40” (recognizing 40 people who are making a mark and are good bets to continue shaping marketing, media, and technology in Asia-Pacific), Edouard de Mézerac, Managing Partner at Artefact China & Asia is recognized in the top management communities as a thought leader in data and digital.

    Under his leadership, Artefact has been awarded AIWIN 2021 from World Artificial Intelligence Conference under the Application Innovation Competition, and the Industrial Digitalization Service & Marketing from Effie Awards 2021—a new category we pioneered to win in light of China’s data and digital transformation wave.

    Edouard’s has lead all activities of the agency to bring Artefact Asia as one of the industry’s most acclaimed end-to-end data and digital service company, leveraging the strong data science knowledge and AI technology by bringing different expertise together to support digital transformation of industry leaders such as LVMH group, Decathlon, SAIC, L’Oréal, Henkel, Kering, AB Inbev among others

    Edouard is a graduate of HEC Paris, and holds a Bachelor in History from La Sorbonne. He lives with his wife, a writer, and three kids in Shanghai.

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  • Mattie Bekink (China Director of The Economist Intelligence Corporate Network)

    Mattie Bekink

    China Director of The Economist Intelligence Corporate Network

    Mattie Bekink is responsible for the Economist Intelligence Corporate Network’s China strategy, including programme development and client servicing across China. She also provides support to all Economist Intelligence Corporate Network programmes worldwide with a China component.

    Ms Bekink has extensive experience in the public, private and policy sectors. Prior to joining The Economist Group, she was the Executive Director of the Fulbright Commission in the Netherlands. She also ran an eponymous consulting business, advising senior executives from businesses, universities and non-profit organisations on China policy, strategy, public affairs, and corporate social responsibility. Ms Bekink practiced law at Skadden, Arps, Slate, Meagher & Flom LLP, has worked with the US-Asia Law Initiative at NYU Law School and the American Bar Association Rule of Law Initiative China Program, and served in the legal department at General Motors China.

    Ms Bekink has a BA in International Relations from Stanford University and a JD from the Georgetown University Law Center.

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