Event Details

If it wasn't already clear, the last 18 months have provided undeniable proof that South Korea is a powerhouse of innovation in the consumer and retail space. Coupang made headlines, of course, but it has taken a great deal more than headlines to propel South Korea to the top position in Bloomberg's 2021 ranking of the most innovative economies.


Companies from all over the world are now looking to South Korea as a source of inspiration to see what can be implemented in their own country during what The Economist calls "the biggest upheaval for shopping since the Industrial Revolution". This is great news for businesses operating in South Korea, but it also increases the pressure on them to continue innovating and succeeding in a very demanding market.


How can companies stand out in the fight for South Korean consumers, and what are they learning along the way? What kind of new trends are they seeing, and how do they respond? Join us as we discuss the future of the consumer and retail environment in South Korea.

Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Corporate Network, but would like to learn how you can attend our events, please contact us.

Agenda

7:30 AM - 8:00 AM
Registration and Networking
8:00 AM - 9:15 AM

Venue

Four Seasons Hotel Seoul, ARA I

97, Saemunan-ro, Jongno-gu,
Seoul, Korea (South)

If you have any questions please contact ECN North Asia

Contact Organizer

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Speakers

  • Eun Ji Kim (General Manager at BAT Korea)

    Eun Ji Kim

    General Manager at BAT Korea

  • Rando Kim (Professor, Ph.D. Dept. of Consumer Studies, College of Human Ecology at Seoul National University)

    Rando Kim

    Professor, Ph.D. Dept. of Consumer Studies, College of Human Ecology at Seoul National University

    Rando Kim is a professor in the Dept. of Consumer Science (DCS), Seoul National University (SNU) and the head of Consumer Trend Center (CTC), SNU. As a specialist in consumer behavior and market trend analysis, he has written more than 20 books including "Trend Korea" series, "Trend China, What Consumers Want", and Luxury Korea. He also wrote essay books, "Amor Fati, Future and My Job", and "Youth, It’s Painful" which is sold three million copies in 14 countries. He has conducted research projects about consumer needs finding, new product planning, and market trend probing for Korea’s major companies like Samsung, LG, SK, CJ, Hyundai Motors, Amore Pacific, Lotte, Fursys, Nongshim, and Coway

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  • Jamie Ko (Country Manager at Euromonitor International)

    Jamie Ko

    Country Manager at Euromonitor International

    Jamie Ko is currently in charge of total management of Euromonitor International Seoul office including sales, research, and consulting.
    Since 2017, Jamie has set up Seoul office of Euromonitor International with full research, sales, and consulting capacity, fully ready to support clients with insights and strategies.

    Prior to her role, Jamie has led the industry and country research teams specializing in Consumer Appliances at Euromonitor International. As head of Euromonitor International’s industry experts focused on Consumer Appliances, Jamie spearhead the company’s global annual research initiatives in over 46 countries and provides in-depth data and current analysis across 13 product categories, including major and small appliances.

    Jamie has also actively publishes competitive analysis on trends and developments influencing the growth of appliances across various regional focus, including that from Asia Pacific to Middle East and Africa. Her contributions can be found in respected publications such as Time Magazine, Wall Street Journal, Tokyo Keizai, Modern Metals and NNA. She also regularly engages in discussions, sharing industry overview and trends with leading appliances players such as Haier, Samsung, Panasonic and Philips.I have been invited and spoken at IFA Summit 2014 with topic of “Health Lifestyle in Consumer Appliances”.

    Prior to her current role, Jamie has worked as a Project Manager in the exhibition industry in South Korea and as a Product Marketing Manager with a leading consumer appliances manufacturer in Algeria. With her previous experiences, Jamie has played a pivotal role in Euromonitor International’s initiative to refresh category definitions and provide frequent opinions on global trends for the aforementioned industries. Jamie has MBA from Korea University and BA in Advertising and PR from Ewha Womans University.

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  • Jacco Zwetsloot (Network Moderator, Seoul at The Economist Corporate Network)

    Jacco Zwetsloot

    Network Moderator, Seoul at The Economist Corporate Network

    Jacco Zwetsloot has lived in Korea for 20 of the last 25 years, with a broad range of work experience in the communication, legal, tourism, training and broadcasting sectors. He has worked as an English teacher, a tour guide for the US military, a regular radio show guest, and a translator of North Korean propaganda. Currently, Jacco works as a content creator for a communications consultancy Insight Communications Consultants, hosts a weekly podcast about North Korea, moderates panel discussions, writes a monthly Korean newspaper column and still leads occasional lunchtime walking tours in downtown Seoul for the Royal Asiatic Society Business & Culture Club. Jacco holds a Master of Arts degree in Korean Studies from Leiden University, a Bachelor of Arts in Asian Studies from Monash University and a separate Bachelor of Arts in Modern European Studies and German Language from the University of Melbourne.

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  • Dimitry Rakin (Associate Director, ECN North Asia of Economist Corporate Network)

    Dimitry Rakin

    Associate Director, ECN North Asia of Economist Corporate Network

    Dimitry Rakin is the Associate Director of the Economist Corporate Network North Asia, where he is responsible for events planning, private briefings, data analysis and research in Japan and South Korea. He is an expert on Japanese economy, business and trade as well as on the history and politics of the East Asia region.

    Prior to joining The Economist Group, Dimitry was a Senior Officer of Economic Affairs in the Trade Delegation Unit of the Russian Embassy in Japan connecting Russian and Japanese companies, promoting Russia as an investment destination and facilitating Russia-Japan intergovernmental negotiations on economic cooperation. He started his career as an editor covering East Asia in one of the biggest Russian news agencies (ITAR-TASS) working in the central office and Tokyo Bureau of the agency.

    Dimitry has an MA degree in Japanese language and history from the Institute of Asian and African Studies at Lomonosov Moscow State University (MSU) and was also a Japanese government (MEXT) research scholar at Meiji University’s Graduate School of Law, Tokyo. In addition to native Russian language skills, he is fluent in English and Japanese.

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