Event Details

If it wasn't already clear, the last 18 months have provided undeniable proof that South Korea is a powerhouse of innovation in the consumer and retail space. Coupang made headlines, of course, but it has taken a great deal more than headlines to propel South Korea to the top position in Bloomberg's 2021 ranking of the most innovative economies.

Companies from all over the world are now looking to South Korea as a source of inspiration to see what can be implemented in their own country during what The Economist calls "the biggest upheaval for shopping since the Industrial Revolution". This is great news for businesses operating in South Korea, but it also increases the pressure on them to continue innovating and succeeding in a very demanding market.

How can companies stand out in the fight for South Korean consumers, and what are they learning along the way? What kind of new trends are they seeing, and how do they respond? Join us as we discuss the future of the consumer and retail environment in South Korea.

Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Corporate Network, but would like to learn how you can attend our events, please contact us.


7:30 AM - 8 AM
Registration and Networking
8 AM - 9:15 AM
Discussion and Breakfast


Four Seasons Hotel Seoul, ARA I

97, Saemunan-ro, Jongno-gu,
Seoul, Korea (South)

If you have any questions please contact ECN North Asia

Contact Organizer

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  • Eun Ji Kim (General Manager at BAT Korea)

    Eun Ji Kim

    General Manager at BAT Korea

  • Jamie Ko (Country Manager at Euromonitor International)

    Jamie Ko

    Country Manager at Euromonitor International

    Since 2017, I have set up Seoul office of Euromonitor International with full research, sales, and consulting capacity, fully ready to support clients with our insights and strategies. I'm in charge of total management of Seoul office including sales, research, and consulting.

    Prior to my role, I have lead the industry and country research teams specializing in Consumer Appliances at Euromonitor International. As head of Euromonitor International’s industry experts focused on Consumer Appliances, I spearhead the company’s global annual research initiatives in over 46 countries and provides in-depth data and current analysis across 13 product categories, including major and small appliances.

    I also actively publishes competitive analysis on trends and developments influencing the growth of appliances across various regional focus, including that from Asia Pacific to Middle East and Africa. My contributions can be found in respected publications such as Time Magazine, Wall Street Journal, Tokyo Keizai, Modern Metals and NNA. She also regularly engages in discussions, sharing industry overview and trends with leading appliances players such as Haier, Samsung, Panasonic and Philips.I have been invited and spoken at IFA Summit 2014 with topic of “Health Lifestyle in Consumer Appliances”.

    Prior to my current role, I have worked as a Project Manager in the exhibition industry in South Korea and as a Product Marketing Manager with a leading consumer appliances manufacturer in Algeria. With my previous experiences, played a pivotal role in Euromonitor International’s initiative to refresh category definitions and provide frequent opinions on global trends for the aforementioned industries.

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  • Jacco Zwetsloot (Network Moderator, Seoul at The Economist Corporate Network)

    Jacco Zwetsloot

    Network Moderator, Seoul at The Economist Corporate Network

    Jacco Zwetsloot has lived in Korea for 20 of the last 25 years, with a broad range of work experience in the communication, legal, tourism, training and broadcasting sectors. He has worked as an English teacher, a tour guide for the US military, a regular radio show guest, and a translator of North Korean propaganda. Currently, Jacco works as a content creator for a communications consultancy Insight Communications Consultants, hosts a weekly podcast about North Korea, moderates panel discussions, writes a monthly Korean newspaper column and still leads occasional lunchtime walking tours in downtown Seoul for the Royal Asiatic Society Business & Culture Club. Jacco holds a Master of Arts degree in Korean Studies from Leiden University, a Bachelor of Arts in Asian Studies from Monash University and a separate Bachelor of Arts in Modern European Studies and German Language from the University of Melbourne.

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  • Dimitry Rakin (Associate Director, ECN North Asia of Economist Corporate Network)

    Dimitry Rakin

    Associate Director, ECN North Asia of Economist Corporate Network

    Dimitry Rakin is the Associate Director of the Economist Corporate Network North Asia, where he is responsible for events planning, private briefings, data analysis and research in Japan and South Korea. He is an expert on Japanese economy, business and trade as well as on the history and politics of the East Asia region.

    Prior to joining The Economist Group, Dimitry was a Senior Officer of Economic Affairs in the Trade Delegation Unit of the Russian Embassy in Japan connecting Russian and Japanese companies, promoting Russia as an investment destination and facilitating Russia-Japan intergovernmental negotiations on economic cooperation. He started his career as an editor covering East Asia in one of the biggest Russian news agencies (ITAR-TASS) working in the central office and Tokyo Bureau of the agency.

    Dimitry has an MA degree in Japanese language and history from the Institute of Asian and African Studies at Lomonosov Moscow State University (MSU) and was also a Japanese government (MEXT) research scholar at Meiji University’s Graduate School of Law, Tokyo. In addition to native Russian language skills, he is fluent in English and Japanese.

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