If it wasn't already clear, the last 18 months have provided undeniable proof that South Korea is a powerhouse of innovation in the consumer and retail space. Coupang made headlines, of course, but it has taken a great deal more than headlines to propel South Korea to the top position in Bloomberg's 2021 ranking of the most innovative economies.
Companies from all over the world are now looking to South Korea as a source of inspiration to see what can be implemented in their own country during what The Economist calls "the biggest upheaval for shopping since the Industrial Revolution". This is great news for businesses operating in South Korea, but it also increases the pressure on them to continue innovating and succeeding in a very demanding market.
How can companies stand out in the fight for South Korean consumers, and what are they learning along the way? What kind of new trends are they seeing, and how do they respond? Join us as we discuss the future of the consumer and retail environment in South Korea.
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