Event Details
A vast cohort is coming of age. In China, around 260 million people were born between 1995 and 2009, a group also known as 'Generation Z' This generation grew up in an era marked by the rapid proliferation of smartphones and social media, which has resulted in an information explosion that sets them apart from previous generations. Their generational profile is diverse and varied, making them distinctive, broad-minded, rational, pragmatic, independent, and inclusive. They are already beginning to influence and transform the current workplace ecosystem. Simultaneously, they possess unique consumption habits, choices, and methods, forming their own distinctive consumer tastes, modes, and characteristics. This has undoubtedly piqued the interest of companies, making it imperative to understand their motivations and consumption behaviors. In this event, we have invited industry experts and leaders to join us in a dialogue about Generation Z. Join us for an illuminating discussion on how corporations can better understand and interact with Generation Z.
Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Intelligence Corporate Network, but would like to learn how you can attend our events, please contact us.
