Event Details

A vast cohort is coming of age. In China, around 260 million people were born between 1995 and 2009, a group also known as 'Generation Z' This generation grew up in an era marked by the rapid proliferation of smartphones and social media, which has resulted in an information explosion that sets them apart from previous generations. Their generational profile is diverse and varied, making them distinctive, broad-minded, rational, pragmatic, independent, and inclusive. They are already beginning to influence and transform the current workplace ecosystem. Simultaneously, they possess unique consumption habits, choices, and methods, forming their own distinctive consumer tastes, modes, and characteristics. This has undoubtedly piqued the interest of companies, making it imperative to understand their motivations and consumption behaviors. In this event, we have invited industry experts and leaders to join us in a dialogue about Generation Z. Join us for an illuminating discussion on how corporations can better understand and interact with Generation Z.

Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Intelligence Corporate Network, but would like to learn how you can attend our events, please contact us.


12:00 - 12:30
Registration & Network
12:30 - 13:00
Keynote Presentation
13:00 - 14:00
Luncheon and Discussions


  • Deanna Chen (China Head of Consumer Markets at The Economist Impact)

    Deanna Chen

    China Head of Consumer Markets at The Economist Impact

    Deanna is the China head of the Economist Impact’s policy and insights team, the consulting division of The Economist Group, Greater China. She leads her team in providing data-driven strategic solutions for retail industry giants in China.

    Deanna holds extensive experience in Data Science practice. Since joining The Economist Group, she has led projects on economic and commercial analysis using innovative data sources and methods, supporting research on key retail market topics such as retail planning, market sizing, consumer segment mapping, and the impact of Covid-19 on the industry. Experienced in data analytics and model development, she has worked on estimating and forecasting the retail market potential at different geographical levels, combining econometrics and geospatial technologies.

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  • Michael Zhang (CEO of dentsu X, China)

    Michael Zhang

    CEO of dentsu X, China

    Key achievements

    Michael is driving dentsu X, newly launched in Mar 2019 in China, to reach the vision of “Experience beyond Exposure”. In Jan 2022,dentsu X launched the “dentsu X Content Business Design”, the brand new BU to capture the new emerging trend of helping Brands/ Advertisers and ecosystems to achieve new growth by the new “integration” service by dentsu X, which is going to be a new specices of future agency in China. Michael Zhang is committed to driving business development and achieving new growth for brand clients in a new era.

    About Michael

    Michael started his career in Ogilvy Beijing and then joined the GroupM network, holding senior leadership roles in MindShare, MAXUS, MediaCom, and CEO of Neo@Ogilvy. Michael joined Dentsu China in May 2018 as CEO of Merkle &c. He graduated from Peking University with a Bachelor’s degree in law. Harvard Business School’s Advanced Management Program in 2011. Fan of Chelsea FC.

    Noteworthy clients

    Nestle, Mengniu, Ineos Automotive, Tapestry, Meta, Sony Pictures, Galderma and Casetify.

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  • Dr Robert Xiao (Beijing Director of Economist Intelligence Corporate  Network)

    Dr Robert Xiao

    Beijing Director of Economist Intelligence Corporate Network

    Robert Xiao is the Director of the Economist Intelligence Corporate Network (EICN) in Beijing. He is responsible for engaging with top executives in the region and providing insights on economic and policy trends to support their business development in the Chinese market.

    Mr Xiao was previously a PhD Supervisor and Deputy Director of the Impact Finance Hub at Deakin Business School before joining EICN. His research mainly focused on the fields of corporate social responsibility, corporate governance, and economic and financial policy analysis related to the Chinese market. He has authored multiple publications in Financial Times Top 50 Journals and been awarded major research grants jointly by the Australia Academy of Social Sciences and Chinese Academy of Social Sciences. He also has more than a decade of experience teaching business courses including in Master of Business Administration (MBA), Master of Finance, and Bachelor of Commerce programmes at leading universities.

    Mr Xiao has a Ph.D. in Finance and B.Com. (Hons) in Accounting and Finance from Monash University.

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China World Summit Wing Hotel, 79F, Chairman Room

No.1 Jianguomenwai Avenue, Beijing
Beijing, China

If you have any questions please contact The Economist Intelligence Corporate Network

Contact Organizer

+86 18611217869

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