Event Details
When foreign companies initially entered Asian markets, it was believed that exposure to foreign brands and consumption habits would transform Asia. However, operating in Asia has instead transformed the way brand management and consumer engagement are approached. China's dynamic, creative, and rapidly evolving e-commerce and social media landscapes add an additional layer of complexity alongside its stalled post-Covid 19 economic recovery. In Southeast Asia, societal values such as diversity and women's empowerment may pose challenges in translating brand positioning from home markets. Furthermore, geopolitical tensions and nationalism can influence consumer perceptions and the bottom line. How are companies navigating Asia's intricate, growing and diverse market? And what steps are brands taking to stay ahead of consumers' evolving demands and habits?
Key topics range from navigating the impact of digitization on consumer behaviour, adapting strategies to changing values and cultural shifts, evolving spending behaviour from the luxury market to Gen Z to the silver economy and building bridges between domestic and multinational players in the local market.
Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Intelligence Corporate Network, but would like to learn how you can attend our events, please contact us at eicn_hongkong@economist.com
