Event Details

When foreign companies initially entered Asian markets, it was believed that exposure to foreign brands and consumption habits would transform Asia. However, operating in Asia has instead transformed the way brand management and consumer engagement are approached. China's dynamic, creative, and rapidly evolving e-commerce and social media landscapes add an additional layer of complexity alongside its stalled post-Covid 19 economic recovery. In Southeast Asia, societal values such as diversity and women's empowerment may pose challenges in translating brand positioning from home markets. Furthermore, geopolitical tensions and nationalism can influence consumer perceptions and the bottom line. How are companies navigating Asia's intricate, growing and diverse market? And what steps are brands taking to stay ahead of consumers' evolving demands and habits?

Key topics range from navigating the impact of digitization on consumer behaviour, adapting strategies to changing values and cultural shifts, evolving spending behaviour from the luxury market to Gen Z to the silver economy and building bridges between domestic and multinational players in the local market.

Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Intelligence Corporate Network, but would like to learn how you can attend our events, please contact us at eicn_hongkong@economist.com


12:00 - 12:30
Registration and networking
12:30 - 14:00
Panel Discussion and Lunch
14:00 - 14:05
Closing Remarks


  • Mukul Deoras (President APAC at Colgate-Palmolive Asia Pacific Limited)

    Mukul Deoras

    President APAC at Colgate-Palmolive Asia Pacific Limited

    Mukul Deoras has almost four decades of experience leading consumer product businesses across the globe. He is currently based in Hong Kong and is the President of Colgate-Palmolive Asia Pacific covering major countries like China, India, Australia and South East Asia. Previously Mukul was the Global Chief Marketing Officer for the company based in New York from 2015 to 2018. Mukul joined Colgate-Palmolive in 2004 and worked as General Manager of the business in Thailand and subsequently relocated to New York to take over the role of Vice President and General Manager of Global Personal Care business. In 2010 Mukul moved to India to head the India and South Asia business and later in 2012 he took on the role of President of Asia based in Hong Kong. Prior to joining Colgate-Palmolive Mukul was with Unilever India from 1984 to 2004 and held leadership roles of increasing responsibility. Mukul is the Chairman of the Board of Colgate-Palmolive (India) Ltd - a publicly listed company in India - and also serves as a Board member of Wyndham Hotels & Resorts, a NYSE listed leading global hospitality company. He holds a Post Graduate degree from
    Indian Institute of Management, Ahmedabad, India.

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  • Loke-Khoon Tan (Senior Partner, Global Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice at Baker & Mckenzie)

    Loke-Khoon Tan

    Senior Partner, Global Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice at Baker & Mckenzie

    Loke-Khoon Tan is a senior partner of the award-winning IP & Technology Group in Hong Kong and China. He is currently on the Global Firm’s Steering Committee for the Consumer Goods & Retail (including Luxury and Fashion) Industry Practice and leads the Industry Practice in the AP region. He led the IP & Technology Group as Practice Group leader from 2005 to 2020. He is also the author of various IP publications including the trilogy of "Pirates in the Middle Kingdom: the Art of Trademark War" books. The 4th edition will be published in 2021.

    Loke-Khoon supports the Firm's Global Diversity & Inclusion Committee, focusing on LGBT+ in Asia. As an integral part of the Firm's Corporate Social Responsibility Program, the Committee has broad oversight for the strategic development and implementation of the Firm's diversity and inclusion activities.

    Loke-Khoon was complimented by the ranking and publications as: "The IP lawyer Loke-Khoon Tan at Baker McKenzie is incredibly responsive. With deep knowledge and legal expertise. He also has great communication and interactive skills." Loke-Khoon was named and awarded one of only four Stonewall Global Changemakers of the year for 2022, for his exceptional work on advancing global LGBTQ+ workplace equality.

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  • Fed Tan (Founder of Advisory Council)

    Fed Tan

    Founder of Advisory Council

    Federico 'Fed' Tan Founder and Managing Director Advisory Council With a professional career spanning 20 years working in the fashion industry, specifically in marketing and communications, Fed has worked with leading fashion brands and cultural personalities. His global clients include sacai, Acne Studios, Ambush, adidas, Louis Vuitton, Chanel, Gucci, Prada, Miu Miu, Calvin Klein, HongKong Land and HSBC. More recently, he has worked on numerous projects involving cultural personalities including: Takashi Murakami, Pharrell Williams, Jennie & Jisoo (Blackpink), RM (BTS), Taeyang, and more… Prior to entrepreneurship, Fed held leadership roles at various corporate institutions including Diesel, Shanghai Tang, Shya‐la‐la, and Deloitte Consulting. He is an alumnus of the NYU Stern School of Business.

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  • Edward Chui (Director, Hong Kong of Economist Intelligence Corporate Network)

    Edward Chui

    Director, Hong Kong of Economist Intelligence Corporate Network

    Mr. Edward Chui is the Hong Kong Director at the Economist Intelligence Corporate Network.

    Mr Chui has worked in the Greater China region for over 20 years. Before coming to The Economist Group, he was a consultant with Chesapeake Pacific Capital Management overseeing a range of thought leadership projects on the ultra-high net worth, family office, philanthropy, and next generation wealth succession. He was also Vice President at The Private Bank at JP Morgan in Hong Kong working with senior management in the expansion of the Asia Pacific business through special programs and wealth management publications for clients. Mr Chui also possesses extensive experience in the media and technology sectors having worked at Star TV, a subsidiary of News Corp, Alter Ego Networks in Silicon Valley and EF Education focusing on the China mobile business.

    Mr Chui has a BA in Government from Wesleyan University and an MBA from the USC Marshall School of Business.

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Salon III & IV

M/F, Grand Hyatt Hong Kong
1 Harbour Road

Wanchai, Hong Kong SAR (China)

If you have any questions please contact Mabel Chang

Contact Organizer

+852 25853831

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