Dr Rutendo is the Chief Advisor and Founder of Tribe Africa Advisory (TAA). Tribe Africa Advisory is a boutique business development advisory firm that works with private and public organisations in building a capability of doing business successfully on the African content. Drawing from his seasoned experience of being an executive that led strategic business development, technology and leadership development initiatives in Africa in over 20 countries in the last 20 years .Dr Rutendo has also worked for a number of multinationals as an executive with Deloitte and Sage Plc being the key ones. He is also non-Executive Director for the British Chamber of Commerce for Southern Africa and the Chairman of the Digital Forum for the American Chamber of Commerce for South Africa. Dr Rutendo is also a global keynote speaker and published author of Rumble In The Jungle Reloaded – Navigating the African Business Landscape and Reflections of a Son of the Soil – A Collection or 55 African Proverbs.

Sam is a trained economist specialising in understanding the complexities of the South African economy. Prior to joining the EICN, Sam spent time in both the public and private sector, first as an economist within the Economic Policy division of the National Treasury, and then as a consulting economist at Econometrix, and Deloitte. During his time in private sector, Sam specialised in analysing events and government policies to dilute these into constructing business strategies. Sam also spent time in Switzerland as an economist for airline industry body IATA. Sam holds a masters degree in economics from Stellenbosch University, and has studied further at the Insitute for Social Studies in The Hague, the Vrije Universiteit Amsterdam and the Levy Economics Insitute of Bard College in New York State.