Event Details

From the language barrier to the intricately linked network of chaebol affiliates, Korea's unique corporate world can be challenging. Add to that a somewhat tenacious preference for diligence and hierarchy, and a modern business person's patience might be put to the test. Yet, Korea's companies are important, trustworthy partners, as increasing inbound and outbound investment show. Business ties to Korea's most respected blue-chip firms are as valuable as they are difficult to secure.

At this CxO roundtable discussion, we bring together a select group of executives, Koreans and foreigners, to discuss their experiences in personal and professional relationship building in Korea - to relate in a frank discussion some of their successes and failures in this essential part of business growth. Regardless of your nationality or time spent on the peninsula, if you are interested in expanding your understanding of how to cultivate strong corporate ties in Korea, this event could be a game changer for you and your business.


11:30 AM - 12:00 PM
Registration and Networking
12:00 PM - 1:30 PM
Lunch and group discussion


  • Anne Choe (Director of Public Relations & Communications at Dwight School Seoul)

    Anne Choe

    Director of Public Relations & Communications at Dwight School Seoul

    Anne is the Director of Public Relations & Communications at Dwight Seoul, an international school located in Digital Media City. She serves on the Dwight’s School Consultative Group since 2016. She also serves on the Advisory Board for the George
    Mason University Korea where she was instrumental in launching their scholarship program.  She is also the Co-chair on the AMCHAM’s Education Committee.

    She relocated to Seoul from the Washington, DC area in 2014. Anne is a former independent education management consultant who has advocated on behalf of
    underserved and underrepresented students. Anne has mentored at-risk inner-city youth through CASA DC (Court Appointed Special Advocate Washington, DC). She was also an English-speaking mentor at a multicultural middle school in Seoul for 6 years.

    Anne led a nonprofit in Seoul where she launched a philanthropy initiative that established a three-year grant making scheme to benefit a multicultural middle school in Seoul.

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  • Penelope Richey Kim (Executive Consultant at IRC Consulting)

    Penelope Richey Kim

    Executive Consultant at IRC Consulting

    Ms. Penelope Richey Kim is the Executive Consultant at IRC Consulting in Seoul, South Korea, an international business development consultancy that specializes in assisting international companies to identify and capitalize on business opportunities in Korea. Prior to joining IRC her wide-ranging professional experience included practicing corporate law with prominent Korean law firm Yulchon, LLC, as well as handling international policy issues at the U.S. Department of State’s Office of Korean Affairs and the U.S. Department of Commerce. Since moving to Seoul in 2004 Penelope has lent her skills to Seoul’s foreign community as a lecturer, Korean language teacher, and board chair of historic Seoul Foreign School, as well as serving on the governing bodies of Korean nonprofit organizations.

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  • Johnson Penn (CEO of EcoLinks)

    Johnson Penn

    CEO of EcoLinks

    After first arriving in Korea as a KOICA scholar in 2017, Johnson has successfully integrated himself into Korean business life, learning the Korean language to a high degree and starting his own Seoul-based company in the clean energy and environmental business space. An electrical engineer by training who oversaw a portfolio of hydro & thermal power plant rehabilitation projects in his native Cameroon, he has thrown himself with gusto into business networking in Korea and has even helped facilitate bilateral agreement talks between the governments of Ghana and South Korea, and has also succeeded in securing support from several Korean government agencies and conglomerates for the development of African solar business.

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  • Jacco Zwetsloot (Network Moderator, Seoul at Economist Intelligence Corporate Network)

    Jacco Zwetsloot

    Network Moderator, Seoul at Economist Intelligence Corporate Network

    Jacco Zwetsloot has lived in Korea for 20 of the last 25 years, with a broad range of work experience in the communication, legal, tourism, training and broadcasting sectors. He has worked as an English teacher, a tour guide for the US military, a regular radio show guest, and a translator of North Korean propaganda. Currently, Jacco works as a content creator for a communications consultancy Insight Communications Consultants, hosts a weekly podcast about North Korea, moderates panel discussions, writes a monthly Korean newspaper column and still leads occasional lunchtime walking tours in downtown Seoul for the Royal Asiatic Society Business & Culture Club. Jacco holds a Master of Arts degree in Korean Studies from Leiden University, a Bachelor of Arts in Asian Studies from Monash University and a separate Bachelor of Arts in Modern European Studies and German Language from the University of Melbourne.

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Four Seasons Hotel Seoul

(Ara I & II),
97 Saemunan-ro Jongno-gu
Seoul, South Korea 03183

Seoul, Korea (South)

If you have any questions please contact EICN North Asia

Contact Organizer

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