Event Details

With the spectre of a long, drawn-out global recession hanging over the Korean economy in the last quarter of 2022, now is a good time to think about how domestic consumption will be impacted.

Which consumer goods will be most affected by a likely downturn in Koreans' discretionary spending? Will the middle-classes continue to be able to splurge on "little luxuries", or will they have to tighten their belts, shelling out more for necessities?

Also, in the era of targeted micromarketing and omnichannel shopping, what new market segments have appeared, and which formerly universally accepted truisms about the Korean market have collapsed?

Join a panel of experts drawn from business and academia to discuss trends and changes in Korean consumer behaviour that we have seen this year and that might arise in the next 12 months.


7:30 AM - 7:45 AM
Registration and networking
7:45 AM - 8:00 AM
8:00 AM - 9:15 AM


Conrad Seoul, Studio 5 (Level 6)

10 Gukjegeumyung-ro, Yeongdeungpo-gu,
Seoul, Korea (South)

If you have any questions please contact EICN North Asia

Contact Organizer

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  • Jungyul Yang (CEO of Kantar Korea)

    Jungyul Yang

    CEO of Kantar Korea

    Jungyul Yang is the CEO of Kantar Korea, the No. 1 market research company in Korea. With his extensive experience and sharp management skills, Mr. Yang has not only shown remarkable sales results, but also helped grow Kantar Korea into the top market research company in the country through two successful mergers. He is both a levelheaded analyst and a compassionate leader.

    Kantar Korea, where Mr. Yang has served as the CEO for over 10 years, is a global marketing data & analytics firm which takes pride in being Korea’s largest market research firm in terms of sales volume and consultants.

    Mr. Yang’s love for research expands beyond the walls of Kantar Korea, as he has also contributed to the development of the research industry in Korea and Asia. He has served as the President of KORA (Korea Research Association) and Representative of ESOMAR (European Society for Opinion and Marketing Research) Korea. He currently serves as the president of the APRC (Asia Pacific Research Committer).

    Mr. Yang received his master’s degree in marketing from the Hankuk University of Foreign Studies and completed his AMP at the University of Melbourne, Australia.

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  • Vivian Tokai (Director, North Asia of Economist Intelligence Corporate Network)

    Vivian Tokai

    Director, North Asia of Economist Intelligence Corporate Network

    Vivian Tokai is the North Asia Director of the Economist Intelligence Corporate Network based in Tokyo and covering Japan and South Korea. She is responsible for programme development and client engagement. She works closely with c-level executives on key economic and political issues and industry-specific analysis to support their businesses in the region.

    Vivian is a government affairs and public policy professional with 25 years of experience covering a wide variety of sectors, including energy, environment, aviation, transportation, defense, IT and digital economy. She has extensive senior leadership experience with a wide range of blue-chip multinational businesses in Japan. Prior to joining the Economist Group, she led Japan government relations activities at UPS, GE, Facebook, eBay and Honeywell. She was responsible for developing and executing strategic lobbying approaches, and ensuring strong relationships with regulators and government leaders.

    Vivian has been active in a number of business organisations. She is a member of the Keizai Doyukai, Japan Association of Corporate Executives, and has held various board roles with the American Chamber of Commerce in Japan. She has also been a visiting professor and lecturer at a number of Japanese universities including Chuo University and Showa Women’s University.

    Her personal commitment is female empowerment. She served as Chief Diversity Officer at Citigroup in Japan and was selected as Women’s Leadership member at GE.

    Vivian also possesses extensive experience in the media. She anchored a sports news segment of a daily evening news program at NHK, the Japan Broadcasting Corporation. She earned a Master of Science degree in Broadcast Journalism from School of Journalism, College of Communication, Boston University. She can speak Japanese and English, and introductory Chinese, Korean and French.

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  • Jacco Zwetsloot (Network Moderator, Seoul at Economist Intelligence Corporate Network)

    Jacco Zwetsloot

    Network Moderator, Seoul at Economist Intelligence Corporate Network

    Jacco Zwetsloot has lived in Korea for 20 of the last 25 years, with a broad range of work experience in the communication, legal, tourism, training and broadcasting sectors. He has worked as an English teacher, a tour guide for the US military, a regular radio show guest, and a translator of North Korean propaganda. Currently, Jacco works as a content creator for a communications consultancy Insight Communications Consultants, hosts a weekly podcast about North Korea, moderates panel discussions, writes a monthly Korean newspaper column and still leads occasional lunchtime walking tours in downtown Seoul for the Royal Asiatic Society Business & Culture Club. Jacco holds a Master of Arts degree in Korean Studies from Leiden University, a Bachelor of Arts in Asian Studies from Monash University and a separate Bachelor of Arts in Modern European Studies and German Language from the University of Melbourne.

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