Corporate Social Responsibility is becoming more ingrained in corporate cultures and company strategies.
In addition to the good that companies can do in their societies there are also benefits to be the company that can be accrued, but it takes some deliberate thinking about balancing the needs of a community with the needs of a business. How can we make sure we do something positive for our organisation while also doing something positive for the society in which we operate?
Once viewed primarily as a way to boost employee engagement, CSR efforts play an increasingly important role in business models. More companies are making an intentional effort to align socially supportive activities with their business values. Whether it's a furniture company outfitting refugee camps or hotel chefs teaching kids how to cook while their parents are working two jobs, firms see ways to contribute to society while also building brand awareness, expanding their future talent pool, creating new markets, developing their own leaders, and providing their employees with a stronger sense of purpose.
- As times get tougher, what will happen to CSR?
- How can leaders maximise the value from it?
- How robust is the narrow business case, or is it more about ethics and employee motivation?
In our conversation with CSR researchers and practitioners, we will find some practical ways for leaders to make CSR an even more valuable part of their strategy.
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