Event Details

Corporate Social Responsibility is becoming more ingrained in corporate cultures and company strategies.

In addition to the good that companies can do in their societies there are also benefits to be the company that can be accrued, but it takes some deliberate thinking about balancing the needs of a community with the needs of a business. How can we make sure we do something positive for our organisation while also doing something positive for the society in which we operate?

Once viewed primarily as a way to boost employee engagement, CSR efforts play an increasingly important role in business models. More companies are making an intentional effort to align socially supportive activities with their business values. Whether it's a furniture company outfitting refugee camps or hotel chefs teaching kids how to cook while their parents are working two jobs, firms see ways to contribute to society while also building brand awareness, expanding their future talent pool, creating new markets, developing their own leaders, and providing their employees with a stronger sense of purpose.

Talking points

  • As times get tougher, what will happen to CSR?
  • How can leaders maximise the value from it?
  • How robust is the narrow business case, or is it more about ethics and employee motivation?

In our conversation with CSR researchers and practitioners, we will find some practical ways for leaders to make CSR an even more valuable part of their strategy.

Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of Economist Intelligence Corporate Network, but would like to learn how you can attend our events, please send an email to ecn_sea@economist.com.


8:00 AM - 8:30 AM
Registration and Breakfast
8:30 AM - 10:00 AM
Presentation, panel discussion and Q&A


  • Rachel Ooi (Chief Growth Officer APAC at Dentsu)

    Rachel Ooi

    Chief Growth Officer APAC at Dentsu

    Rachel is currently the APAC Chief Growth Officer for CXM business and DEI mental wellness lead for Dentsu International. She is also a global Sustainability champion for dentsu Good born out from dentsu Japan. Besides being a widely regarded digital innovation catalyst for the past 25 years with her strategic expertise on growth-to-scale in convergence, disruptions, and integration, she is certainly a passionate advocate for Sustainability ESG and for the greater good of humanity.

    Thus, her latest “Force for Good” thought leadership publications: today an international bestseller, the #unshaken; and her recent contributions to Forbes Council on associated pivotal leadership topics.

    Rachel is also an ex-Accenture, Managing Director for the Industry X (Growth Markets); and had led large strategic growth and digital transformation programs with ICT, AI, Automation, CX and DeepTech since early 2000s in Deloitte, WPP, Ericsson, Syngenta, NXP, GE Digital, and for their clients.

    As a form of social giving back at an individual level, Rachel as a certified NLP practitioner and transformation coach, serves as the EMBA/MBA mentors with the NTU Nanyang Business School focused on digital and sustainability (over the weekend/afterwork). Particularly, in the HealthTech, AgTech, GreenTech, OpTech, and MarTech hyper-growth areas.

    Rachel is a proud mother of two children born as Australian, currently with her family living in Singapore. She enjoys music creation, family biking, and competitive dragon boat racing as a national athlete in the making.

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  • Lu-Ann Ong (Managing Director, Strategic Communications of FTI Consulting)

    Lu-Ann Ong

    Managing Director, Strategic Communications of FTI Consulting

    Lu-Ann Ong has more than 2 decades experience in professional services and corporate environments working with Boards, senior executives, government agencies, business owners, founders, and next-generation family enterprises in Asia to develop and advance market positions, manage transitions, and strengthen corporate reputations through the strategic deployment of brand and communications.

    Lu-Ann also supports corporations on sustainability communications to engage stakeholders and communicate their sustainability strategy, as well as ESG communications to build corporate reputation and meet investor expectations.

    She is presently a Managing Director at FTI Consulting, part of the APAC Strategic Communications practice and is based in Singapore.

    Lu-Ann has lived and worked in Singapore and the United Kingdom. She also has working experience in Asia, including Beijing, Shanghai, Tokyo, Seoul, Taipei, Jakarta, Bangkok, and Malaysia.

    Lu-Ann holds a Bachelor of Arts (merit) in Political Science and History from the National University of Singapore, a Masters in Communications from the Wee Kim Wee School of Communication and Information, Nanyang Technological University and Certification in Business Sustainability Management from The Cambridge Institute for Sustainability Leadership, University of Cambridge, UK.

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  • Marissa Lee (Senior Associate at Global Counsel)

    Marissa Lee

    Senior Associate at Global Counsel

    Marissa is a Senior Associate at Global Counsel. Based in Singapore, she advises corporates and investors on ESG strategy, as well as policy and regulatory changes across the region. She works with GC’s climate and sustainability clients to develop their public engagement strategy, and tracks political and regulatory trends in climate policy in Southeast Asia. She also supports GC’s multinational clients in political and regulatory due diligence work on targets in Asia, including in China’s tech and real estate sectors.

    Marissa was previously a writer at Preqin, where she produced data-driven insights on the alternative assets industry. Prior to that, she was a journalist at Singapore Press Holdings for six years, covering government and economy as well as capital markets, with a focus on corporate governance and ESG issues.

    Marissa has a Bachelor of Arts in Economics from the University of Chicago.

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  • Dr. Simon Baptist (Global Chief Economist & Editorial Director of The Economist Intelligence Unit)

    Dr. Simon Baptist

    Global Chief Economist & Editorial Director of The Economist Intelligence Unit

    Simon Baptist is Editorial Director and Chief Economist at The Economist Intelligence Unit. Prior to his current role, he has held a number of other senior management and editorial positions in the business, including Managing Director for Asia, Regional Director of our Asia editorial team, Director of Global Forecasting, and Consulting Director in both Europe and Asia

    Simon’s focus is on the global economy, national and international political developments, and public policy. He engages with business, government and international organisations, helping them to understand the operational and strategic implications of the EIU’s forecasts.

    He has a doctorate in economics from and was a lecturer at Oxford University, along with degrees in economics and science from the University of Tasmania. His academic research investigated technology and the determinants of productivity in manufacturing firms.

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