Ellie Xie is Group President, Asia Pacific, for Kenvue, the world’s largest pure-play consumer health company by revenue.

Responsible for leading a fully integrated, end-to-end team, Ellie drives the company’s growth strategy in the Asia-Pacific region, capitalizing on the rapid acceleration of markets, data, technology and science to win with superior consumer experiences.

Ellie previously served as Company Group Chairman, Consumer Health Asia Pacific at Johnson & Johnson and was a member of the Consumer Health Leadership team. Since 2019, Ellie has pivoted the Asia Pacific business to competitive growth momentum through her leadership philosophy of people first, building brands and unlocking digital & data. She has over 20 years of experience in areas such as brand management, market operation development, talent development, P&L responsibilities, and general management.

An agile business builder, Ellie has been at the forefront of modernizing the Asia Pacific business. She has pivoted the business to adopt a digital first mindset by embedding a digitally native approach to understanding and connecting with customers and consumers. Key to this success has been the shift to omnichannel which makes the purchasing of Kenvue brands easier by creating a direct connection between brands and consumers. Most recently Ellie has helped further accelerate the digital transformation with the creation of the middle office which unlocks data across the business creating insights in real time to better serve customer and consumer needs.

Ellie served as President, Consumer Health China from 2015 to 2019. Under her leadership, the China Personal Care business successfully transformed to be a market leader in digital and ecommerce strategies. The lasting impact Ellie has made in China earned her the title as one of Fortune China 2021 Most Powerful Women. Ellie was also consecutively named three years in a row as Forbes China Top 100 Businesswomen List from 2016-2019.

Ellie is a globally experienced leader and has lived and worked in North America, Greater China and Southeast Asia. She joined Johnson & Johnson in 2015 from Procter & Gamble. She began her career in the U.S. at Kellogg Company before joining Eastman Kodak, Gillette and subsequently P&G Greater China.

Ellie holds a Bachelor of International Economics from Fudan University, China and a Master of Economics from the University of Illinois, USA. Ellie is based in Singapore.

Hans is a 27-year veteran in the marketing and advertising industry.

He works for BBDO, one of the world’s leading marketing and advertising agency networks whose clients include companies like PepsiCo, Mercedes-Benz, Volkswagen, AB InBev, Mars, FedEx, Intercontinental Hotels Group, Alibaba, GE, Amore Pacific, Meta, Johnson & Johnson, Goodyear as well as a host of iconic Asian brands.

His expertise is in consumer research and insights, brand positioning, creative strategy, and communications planning. Over the years, his strategies and marketing campaigns have helped many brands perform more effectively in Asia’s dynamic marketplace. Under his leadership, BBDO-orchestrated campaigns have won more than 50 strategy and effectiveness awards in the region.

He was recently promoted to Chief Operating Officer for Asia and is based in Shanghai, China. In his new role, Hans helps oversee key regional client relationships, helps set overall agency strategy, and supervises regional employee training programs. He also chairs the agency’s regional planning council which is a collective of brand and digital strategy leaders from offices in Asia who are tasked with driving the agency’s consumer insights programs and the development of its strategic planning tools and capabilities.

Hans began his career as a market research analyst at San Miguel Corporation in the Philippines. He also worked at The Coca-Cola Company’s Philippines Division, and Taylor Nelson Sofres (which is now part of Kantar).

Mr. Deng has 22+ years of Consulting and FMCG/Retail industry experience. Besides traditional corporate growth strategy, product portfolio, marketing, route-to-market model, supply chain and cost reduction (ZBB), he recently specializes on new business model innovation by leveraging digital technology and has deep insights on New Retail, Ecosystem and E-commerce.

Michael has extensive consulting experience on food & beverage, Alcohol, Nutrition, Personal care, Beauty Care, Chained Large Supermarkets and other FMCG/Retail industries. Recently he has led a series of business model/digitalization innovation projects such as cross-border e-commerce, social commerce, online merge offline (OMO), B2B channel platform transformation, big retail ecosystem, etc.. Before his consulting career, Michael has worked for Colgate-Palmolive, Pepsi and P&G in managerial roles.

Michael has published many articles on and been interviewed by leading business media including Harvard Business Review, CBN, CCTV and CGTN. He has also been a keynote speaker on consumer goods and retail hot topics at various industry forums.

Mr. Roy Li joined IKEA China in 1997, now taking the role of Chief Financial Officer, responsible for the strategic planning for IKEA China's finance and investments to support growth, control cost and drive sustainable profitability, ensuring effective returns.

Being part of the country management team, Mr. Roy Li is responsible for developing IKEA China's business investment plan, leveraging investment management to support the overall strategic business development of IKEA China retail, and ensuring the implementation of the Ingka Group financial strategy. With an in-depth understanding of the Chinese market and a holistic viewpoint for business investment, Mr. Li continues to explore potential business opportunities, as well as constantly elevating cost consciousness and operational efficiency in business operations. He is committed to ensuring that investments deliver values beyond expectations, and optimize shopping experiences to meet the needs of Chinese consumers through effective evaluation and prioritization of asset portfolio. In the meantime, Mr. Roy Li continues to enhance the risk consciousness within the business, balancing returns and risks by ensuring compliance with applicable laws and accounting standards.

Since joining IKEA China in 1997, Mr. Li has over 25 years of experience in sales operations, financial management, and leading investment plans that drive sustainable profitability and meet local market needs. He has made significant contributions to IKEA China's business investment planning through his strong competence and extensive work experience.

Weisi Xie is the Shanghai Director at the Economist Intelligence Corporate Network (EICN), and is responsible for engaging with top executives in the region on key economic and political issues as well as industry-specific analysis to support their businesses in the dynamic Chinese market.

Mr. Xie served as an Assistant Professor of Economics at Shanghai Jiao Tong University before joining EICN. As a trained trade economist, his teaching and research mainly focused on the fields of international trade, industrial economics and economic development, with a particular emphasis on China’s economy in a global perspective. He also possesses extensive expertise in the non-profit sector through work experience with think tanks and international organizations, including the Shanghai Institute for National Economy and the World Trade Organization (WTO) in Geneva, Switzerland, where he contributed to multiple government counseling projects and policy studies. His work has appeared in leading academic journals as well as major economic policy publications.

Mr. Xie has a Ph.D. in Economics from the University of Colorado at Boulder, and a B.A. in International Business from Southwestern University of Finance and Economics.