Event Details

With over 35 years' experience teaching, consulting, and researching in the fields of marketing and international strategy in Asia, Europe, and Latin America, Professor Dominique Turpin is a leading scholar and expert in the areas of brand management, customer orientation, and communication strategy.

Join us for a thought-provoking conversation with Professor Turpin to explore:

  • The essence of global leadership and management: discover what it truly means to be a multinational company in today's world and how to effectively lead and manage across diverse cultural and economic environments.
  • Lessons from Japan's globalization journey: gain insights into Japan's path to globalization, the hurdles it faced, and the lessons China can learn from its experience. Understand the strategies that worked, those that didn't, and why.
  • Strategies for navigating current challenges: learn how senior executives of multinational corporations can leverage their global presence to navigate the current economic and geopolitical challenges. Identify new growth streams and innovative solutions to stay ahead in a competitive market.

Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Intelligence Corporate Network, but would like to learn how you can attend our events, please contact us.


12:00 - 12:30
Registration & Network
12:30 - 14:00
Luncheon and Discussions


  • Dr. Dominique V. Turpin (President (European), Professor of Marketing, CEIBS)

    Dr. Dominique V. Turpin

    President (European), Professor of Marketing, CEIBS

    Dr. Dominique V. Turpin is the European President and Professor of Marketing at CEIBS. He joined CEIBS in September 2022. Prof. Turpin is a marketing expert and Japan specialist. He was IMD's Dentsu Chaired Professor of Marketing and the Dean of External Relations until 2022 and served as IMD President, Dean and Nestlé Professor from 2010 to 2016. Before joining IMD in 1986, he spent several years in Tokyo as a representative of a French firm in Japan. He earned a doctorate in economics from Sophia University in Tokyo, after receiving a master's degree in marketing from French business school ESSCA.

    For his outstanding accomplishments in executive education, Prof. Turpin was awarded life-long membership of the International Academy of Management. Prof. Turpin is a board member of EFMD. He is also on the International Advisory Board of prestigious institutions such as the Stockholm School of Economics (SSE), Waseda Business School (Japan) and others. He has been a member of CEIBS Academic Council since the very beginning.

    Prof. Turpin has extensive teaching, consulting, and research experience in the fields of marketing and international strategy in Europe, Latin America, and Asia, particularly in the areas of brand management, customer orientation, and communications strategy.

    He remains active in the writing of case studies, and is working on two books-one with Goutam Challagalla on digital transformation in marketing, and another containing the many quotations from business leaders that he has gathered over his long career.

    Prof. Turpin taught on IMD's flagship Orchestrating Winning Performance (OWP) program and was previously Director of the school's MBA program and its Program for Executive Development Diploma (PED). He has also directed customized programs for companies such as KAO, Mondelez, Groupe SEB, Panasonic and Japan Tobacco International, and he has worked as a consultant and management educator with a large number of international companies including Coca Cola, CPW, Danone, DSM, Jardine Matheson, Nestlé, Novo Nordisk, Philips and Uponor.

    Prof. Turpin is the author of more than 100 books, articles and case studies. He has had articles published in the Financial Times, European Business Forum, and MIT Sloan Management Review, and has been a regular contributor to the Nihon Sangyo Shimbun, one of the leading business dailies in Japan. He is an editorial advisor for the Singapore Management Review.

    Prof. Turpin’s case studies have won several awards. His cases on Toyota and Kineer were recognized in the 2022 John Molson MBA International Case Writing Competition awards, and his case Sam100: Will construction robotics disrupt the US bricklaying industry? won an EFMD Case Writing Competition Award in 2020. He was also included on The Case Centre's list of the top 40 best-selling case authors both in 2015/16 and 2018/19. Prof. Turpin is Chairman of DAA Capital Partners, a Geneva-based private equity firm investing in impactful trends, and serves on the boards of several listed and unlisted companies and educational institutions.

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  • Dr. Weisi Xie (Shanghai Director of Economist Intelligence Corporate Network)

    Dr. Weisi Xie

    Shanghai Director of Economist Intelligence Corporate Network

    Weisi Xie is the Shanghai Director at the Economist Intelligence Corporate Network (EICN), and is responsible for engaging with top executives in the region on key economic and political issues as well as industry-specific analysis to support their businesses in the dynamic Chinese market.

    Mr. Xie served as an Assistant Professor of Economics at Shanghai Jiao Tong University before joining EICN. As a trained trade economist, his teaching and research mainly focused on the fields of international trade, industrial economics and economic development, with a particular emphasis on China’s economy in a global perspective. He also possesses extensive expertise in the non-profit sector through work experience with think tanks and international organizations, including the Shanghai Institute for National Economy and the World Trade Organization (WTO) in Geneva, Switzerland, where he contributed to multiple government counseling projects and policy studies. His work has appeared in leading academic journals as well as major economic policy publications.

    Mr. Xie has a Ph.D. in Economics from the University of Colorado at Boulder, and a B.A. in International Business from Southwestern University of Finance and Economics.

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