Ms. Fengyan Cai is full professor of marketing at Antai College of Economics and Management (ACEM), Shanghai Jiao Tong University (SJTU). Professor Cai’s research builds on consumer psychology, behavior and decision-making theories, with wide applications in consumer pro-social behavior, corporate pricing strategy, green and digital marketing.

Professor Cai has been the principal investigators of several research projects that are supported by the National Science Foundation of China, and her work has consistently appeared in leading academic journals of marketing, including Journal of Marketing, Journal of Consumer Research, Psychological Science, etc. Professor Cai currently also serves as the executive director of marketing of Chinese Academy of Management, council member of the Chinese Marketing Association of Universities, associate editor of Psychology Marketing, editorial board member of the Journal of Business Research, and editorial board member of the Journal of Marketing Science.

Professor Cai holds a Ph.D. in marketing from the Chinese University of Hong Kong, and B.A. from Wuhan University.

With over a decade of senior management experience leading multinational consumer goods companies in China and Asia Pacific, Alex Pan currently serves as Chairman and CEO of Shanghai Jahwa.

Prior to joining in Jahwa, Alex headed up Mattel’s China operations as global VP & China Country GM, during which he helped the company implement all-round improvements to its business and achieved substantial loss reductions, resulting in Mattel China’s best performance in last 5 years.

Before this, as General Manager of Commercial, China and Asia Pacific, for L'Oréal’s Consumer Products Division, Alex helped L'Oréal deliver its strategic channel transformation, resulting in a significant increase in the proportion of its online business.

Since taking office at Shanghai Jahwa in May 2020, Alex has overseen the launch of the company’s ‘123’ Operation Principle, transforming the company into a consumer-centric operation driven by brand innovation and channel evolution, and enabled by culture, systems and processes, and digitalization.

Following the rollout of the 123 strategy, Shanghai Jahwa successfully implemented comprehensive reforms and other innovative measures aimed at reorganizing product categories and brand positionings, as well as integrating sales channels to reduce costs, increase efficiency and optimize cost-output ratio. Through the reforms, Shanghai Jahwa has seen operating effectiveness and profitability greatly improved as a result.

Under Alex’s lead, Shanghai Jahwa became the first company introducing ESG model of the domestic market. His launch of an ESG-based management model within the company, together with medium-long-term sustainable development goals put forward, has garnered significant attention from media and other stakeholders.

Joe Schott is President and General Manager of Shanghai Disney Resort, leading a dynamic and highly talented group of Cast Members (Disney’s term for employees) across a wide variety of business lines for the world’s newest Disney resort. Prior to his current position, Joe served as Senior Vice President of Operations for Shanghai Disney Resort. Joe’s extensive theme park operation and management experience as well as a global understanding of Disney parks provides him with a solid foundation to lead the team in growing and expanding the business while delivering incredible experiences for guests visiting the resort.

A 40-plus-year veteran of The Walt Disney Company, Joe has held various roles of progressive responsibility and worked in a number of Disney resort destinations across the globe. He began his career in Florida as a frontline Cast Member in Operations at Walt Disney World. Although he spent most of his time based in Orlando, he also has been working outside the USA for 11 of the last 14 years. Most notably were his assignments in Japan and in France. He led Walt Disney Attractions Japan in support of the Tokyo Disney Resort for three years during their 25th anniversary. Joe also led the revitalization of Disney’s European parks and hotels as chief operating officer for Disneyland Paris for 5 years.

In January 2018, Joe officially joined Shanghai Disney Resort’s management team as Senior Vice President of Operations, bringing a wealth of expertise in park management, operational safety development and guest service to further enhance the overall guest experience and ensure the resort maintained a best-in-class operation.

Shanghai Disney Resort is a joint venture between The Walt Disney Company and a state-owned enterprise under the Shanghai Municipal People’s Government. Phase I of the resort officially opened to the public on June 16, 2016. The resort project is one of the largest foreign invested projects ever undertaken in China, and represents the largest foreign investment project in the history of The Walt Disney Company.
Joe holds a Bachelor of Science Degree from Nova Southeastern University.

Jan Craps is presently the Co-Chair & Chief Executive Officer of Budweiser APAC, APAC CEO AB InBev, which covers the Company’s operations in China, East Asia, South Asia, South East Asia, and New Zealand, a role he has held since January 2019.

Mr. Craps joined AB InBev in 2002. Prior to joining AB InBev, Mr. Craps worked with McKinsey & Company in Belgium. He acquired a range of international experiences in a number of senior marketing, sales and logistics executive positions in France and Belgium. In 2011, he relocated to Canada where he became Vice President of Sales for Labatt Breweries. Mr. Craps became the Chief Executive Officer of Labatt Breweries of Canada in 2014. In October 2016, he joined the Group as the Zone President of APAC South and Chief Executive Officer of Carlton & United Breweries.

Jan obtained a Bachelor’s Degree in Business Engineering from KU Brussels in Brussels, Belgium in July 1997 and a Master’s Degree in Business Engineering from KU Leuven in Leuven, Belgium in July 2000, both summa cum laude.

He has been a member of the Corporate Advisory Board of the China Europe International Business School (CEIBS) in Shanghai, China since March 2019.

He has been awarded “Fujian Honorary Citizenship” and “Shanghai Magnolia Silver Award” respectively in September 2019 and September 2021, in recognition of his economic and social contributions to Fujian Province and Shanghai.

Since joining the company in 2000, Gijs has held several leadership roles across Marketing and General Management in the consumer healthcare business. Gijs has extensive experience across different geographies, before his current location in Shanghai, he was based in Singapore, Dubai, London, Brussels, and Amsterdam. He has worked across many categories in consumer healthcare, building up a strong track record in launching and growing category leading brands.

He was the key driver of the pan-European roll-out of the therapeutic oral care brand Parodontax which became the company’s fastest growing Oral Care brand on the continent. Following this, Gijs built a solid innovation pipeline for the Gum Care business which has been launched globally.

In 2010, he took on the role of Regional Marketing Director in the Middle East covering over 20 markets including Saudi Arabia, Turkey, Egypt, Pakistan and the UAE. During his three-year tenure, he supported the region’s business growth to over 20% year-on-year and delivered strong market share gains.

During his time as General Manager in Singapore he turned around and established a strong performing business with leading positions across categories, as well as leading the integration of the Novartis business following the joint venture with GSK.

In 2016 Gijs took on the role of Head of Marketing for Greater China, responsible for delivering the full scope of marketing activities across the portfolio, as well as driving the capabilities across the marketing teams. At the end 2019 he assumed responsibility as Head of Strategy and Planning responsible for the company strategy and execution in the Greater China area. His team is leading efforts in the areas of strategy, innovation, business development and enterprise strategic projects, including the recent spin-off and establishment of HALEON.

Most recently, Gijs was appointed as Head of Strategy, Marketing & Digital Transformation. In this role, besides leading HALEON’s growth strategy for the China market, Gijs and his team are also driving the marketing excellence and digital transformation initiatives for HALEON China as critical enablers to support HALEON’s growth ambitions in the China market.

Weisi Xie is the Shanghai Director at the Economist Intelligence Corporate Network (EICN), and is responsible for engaging with top executives in the region on key economic and political issues as well as industry-specific analysis to support their businesses in the dynamic Chinese market.

Mr. Xie served as an Assistant Professor of Economics at Shanghai Jiao Tong University before joining EICN. As a trained trade economist, his teaching and research mainly focused on the fields of international trade, industrial economics and economic development, with a particular emphasis on China’s economy in a global perspective. He also possesses extensive expertise in the non-profit sector through work experience with think tanks and international organizations, including the Shanghai Institute for National Economy and the World Trade Organization (WTO) in Geneva, Switzerland, where he contributed to multiple government counseling projects and policy studies. His work has appeared in leading academic journals as well as major economic policy publications.

Mr. Xie has a Ph.D. in Economics from the University of Colorado at Boulder, and a B.A. in International Business from Southwestern University of Finance and Economics.