Since joining the company in 2000, Gijs has held several leadership roles across Marketing and General Management in the consumer healthcare business. Gijs has extensive experience across different geographies, before his current location in Shanghai, he was based in Singapore, Dubai, London, Brussels, and Amsterdam. He has worked across many categories in consumer healthcare, building up a strong track record in launching and growing category leading brands.
He was the key driver of the pan-European roll-out of the therapeutic oral care brand Parodontax which became the company’s fastest growing Oral Care brand on the continent. Following this, Gijs built a solid innovation pipeline for the Gum Care business which has been launched globally.
In 2010, he took on the role of Regional Marketing Director in the Middle East covering over 20 markets including Saudi Arabia, Turkey, Egypt, Pakistan and the UAE. During his three-year tenure, he supported the region’s business growth to over 20% year-on-year and delivered strong market share gains.
During his time as General Manager in Singapore he turned around and established a strong performing business with leading positions across categories, as well as leading the integration of the Novartis business following the joint venture with GSK.
In 2016 Gijs took on the role of Head of Marketing for Greater China, responsible for delivering the full scope of marketing activities across the portfolio, as well as driving the capabilities across the marketing teams. At the end 2019 he assumed responsibility as Head of Strategy and Planning responsible for the company strategy and execution in the Greater China area. His team is leading efforts in the areas of strategy, innovation, business development and enterprise strategic projects, including the recent spin-off and establishment of HALEON.
Most recently, Gijs was appointed as Head of Strategy, Marketing & Digital Transformation. In this role, besides leading HALEON’s growth strategy for the China market, Gijs and his team are also driving the marketing excellence and digital transformation initiatives for HALEON China as critical enablers to support HALEON’s growth ambitions in the China market.