Japan has long been a magnet for tourists from around the world. Its cultural products have also helped Japan cultivate a reputation as one of the "coolest" countries in the world, winning the hearts and minds of young people everywhere.
Japan may have lost some of its appeal during the pandemic, especially in light of the restrictions imposed during the Tokyo Olympics and the nation's closed-door policy. However, entertainment giants such as Netflix and Amazon—along with Asian investors including Kakao —have been channelling millions of dollars into revitalising Japan's charm. With Osaka Expo 2025 approaching, Japan will have an opportunity to redefine its Cool Japan Strategy and reassert its soft power.
In this discussion, we will explore some of the following questions:
- Can Japan reclaim its "cool" credentials and re-establish itself as a top destination for travel and content creation?
- Could diversity, equality, and inclusion be defined in a Japan-specific way and promoted as Japan's "new cool", alongside the country's smart cities and futuristic society?
- What kind of strategy is needed to motivate partnerships between business and arts/culture and revive the Japanese creative industries?
- Can corporate cultural responsibility become part of Japan's environmental, social, and governance (ESG) strategies, and if so, how?
- Why has Japan been lagging behind South Korea and other Asian countries in creating internationally appealing content?
- What kind of cultural policies are needed to stimulate collaboration and support the creative industries?
Please note that this event is limited to senior-level executives and attendance is by invitation only. If you are not an existing member of The Economist Intelligence Corporate Network but would like to learn how you can attend our events, please don't hesitate to contact us for more information.
Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Intelligence Corporate Network, but would like to learn how you can attend our events, please contact us.