Event Details

Almost 60 years after The Beatles released their hit "Eight Days a Week", the prospect of a four-day workweek for some looks not merely tantalising but realistic. In the workplace landscape after covid-19, more and more members of Generation Z (roughly people born between 1997 and 2012) are looking for opportunities to reduce the time they spend at work, whether that be in the office or even remotely from home or a coffee shop.

EICN recently conducted a large-scale survey - targeting both its executive membership and also Gen Z employees - to gauge the impact of a four-day work week in global workforces, as well as the experiences of younger workers in adapting to the post-pandemic working environment.

At our May event we will present the results of this cross-cultural survey and discuss what its implications are for our human resources and management teams going forward. Are companies in Japan already making adjustments? Or is it business as usual? Are young job applicants voting with their feet by making a shorter work week a priority in choosing where to take up employment offers? Join us in May as we try to unpack it all.


8:00 AM - 8:20 AM
Registration and Networking
8:20 AM - 9:30 AM
Panel discussion and Q&A


  • Andy Hata (Strategic Advisor, YouGov Sports; Vice President of International and General Manager, San-En NeoPhoenix)

    Andy Hata

    Strategic Advisor, YouGov Sports; Vice President of International and General Manager, San-En NeoPhoenix

    Currently serves as Vice President of International and General Manager for B.League San-En NeoPhoenix. Formerly, President of ONE Championship Japan, had spearheaded ONE Championship growth in the Japan market.

    Mr. Hata was previously the President of Nielsen Sports, North Asia, where he was responsible for all of Nielsen Sports’ business activities in Japan, South Korea, and Mainland China.

    Prior to joining Nielsen Sports, Mr. Hata led a number of global projects with Sony Corporation and was part of Sony’s global partnership team with FIFA where he spearheaded their global activation strategy for all FIFA tournaments, including the 2010 FIFA World Cup.

    Mr. Hata has a Bachelor’s Degree in Law from Meiji University.

    Mr. Hata is also a recognizable figure and respected voice in the Japanese sports industry, often speaking on television as well as at industry forums and events. He served on the advisory board of J.League and Tokyo University American Football team.

    He is also currently a strategic advisor for YouGov Sports, a UK based global leading research firm. He was also a member of the X League, a top American Football League in Japan, and a member of the Asahi Beer Silver Star National Championship team in 2000.

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  • Yuya Yoshida (Founder and CEO, HARTi Inc)

    Yuya Yoshida

    Founder and CEO, HARTi Inc

    Born in Hiroshima in 1995, Yuya Yoshida is an entrepreneur and recipient of the Forbes 30 Under 30 Japan award.

    Following his UK education, Yoshida founded HARTi Inc., focusing on enhancing Japan's cultural capital through digital art and blockchain.

    In 2021, he launched the NFT platform "HARTi" and has since been assisting major clients like NTT Docomo and PARCO (major shopping malls) with their Web3 marketing strategies.

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  • Vivian Tokai (Director, North Asia of Economist Intelligence Corporate Network)

    Vivian Tokai

    Director, North Asia of Economist Intelligence Corporate Network

    Vivian Tokai is the North Asia Director of the Economist Intelligence Corporate Network based in Tokyo and covering Japan and South Korea. She is responsible for programme development and client engagement. She works closely with c-level executives on key economic and political issues and industry-specific analysis to support their businesses in the region.

    Vivian is a government affairs and public policy professional with 25 years of experience covering a wide variety of sectors, including energy, environment, aviation, transportation, defense, IT and digital economy. She has extensive senior leadership experience with a wide range of blue-chip multinational businesses in Japan. Prior to joining the Economist Group, she led Japan government relations activities at UPS, GE, Facebook, eBay and Honeywell. She was responsible for developing and executing strategic lobbying approaches, and ensuring strong relationships with regulators and government leaders.

    Vivian has been active in a number of business organisations. She is a member of the Keizai Doyukai, Japan Association of Corporate Executives, and has held various board roles with the American Chamber of Commerce in Japan. She has also been a visiting professor and lecturer at a number of Japanese universities including Chuo University and Showa Women’s University.

    Her personal commitment is female empowerment. She served as Chief Diversity Officer at Citigroup in Japan and was selected as Women’s Leadership member at GE.

    Vivian also possesses extensive experience in the media. She anchored a sports news segment of a daily evening news program at NHK, the Japan Broadcasting Corporation. She earned a Master of Science degree in Broadcast Journalism from School of Journalism, College of Communication, Boston University. She can speak Japanese and English, and introductory Chinese, Korean and French.

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The Peninsula Tokyo, Grand Ballroom (3F)

1-8-1 Yurakucho,
Chiyoda-ku, Tokyo, Japan

If you have any questions please contact EICN North Asia

Contact Organizer

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