In the first half of the year, Japan saw a record 15 million foreign visitors, nearly twice as many as in the same period in 2023. Hundreds of thousands flocked to Fuji Inari-jinja and Kiyomizu-dera, or waited to gaze over Edo's vastness from the cusp of the Skytree. The pressure on the government is palpable. Tourism is unpopular among the Japanese, despite the average visitor spending more than ¥200,000 per stay. The most sought-after "kankou spotto" are not designed to cope with the mounting influx of visitors, and nearby public transport and accommodations are strained. There is no doubt that the low yen is the catalyst of the surge in tourism. But as the prospects for a yen recovery look slimmer, businesses mustn't miss the potential opportunity.

At this event, we will discuss tourism from different angles. These are good times for companies in luxury, retail, hospitality, and food and beverage. But what about the less obvious players such as life sciences, real estate, or technology? How can they leverage this tourism boom? The data also show that the interests and countries of origin of tourists have changed post-COVID. How have consumption trends evolved? Furthermore, one of the government's goals is to create sustainable tourist destinations that can thrive and be self-sufficient financially, socially, and culturally, all while minimising environmental impacts. What possibilities might this initiative bring? Join us as we explore the multifaceted impact of growing tourism in Japan, identify opportunities across various sectors, and discuss sustainable practices to maintain the balance between tourism growth and local well-being.

Dress code: Business attire

This event is exclusively for senior-level executives and is by invitation only. Attendance is restricted to two representatives per company. If you are not currently a member of The Economist Intelligence Corporate Network but are interested in attending our events, please feel free to contact us for further information.