Event Details

Online shopping is rising globally, led by China's evolving e-commerce ecosystem. China's large, creative, and ceaselessly innovative market has changed how consumers shop at home and abroad. What does this mean for the future of retail? How will the experiential component of shopping be realised moving forward? And what can be expected for China's booming luxury sector? Amid these questions, increasing data driven e-commerce and changing consumer habits are shaping a new retail landscape.

This breakfast session will explore how global retail businesses in China are reimagining themselves for the future.

Please note that this event is limited to senior-level executives and per invitation only. If you are not an existing member of The Economist Corporate Network, but would like to learn how you can attend our events, please contact us.


7:45 AM - 8:30 AM
Registration and Networking
8:30 AM - 10 AM
Discussion and meeting


  • Mattie Bekink (China Director of The Economist Corporate Network)

    Mattie Bekink

    China Director of The Economist Corporate Network

    Mattie Bekink is responsible for the Economist Corporate Network’s China strategy, including programme development and client servicing across China. She also provides support to all Economist Corporate Network programmes worldwide with a China component.

    Ms Bekink has extensive experience in the public, private and policy sectors. Prior to joining The Economist Group, she was the Executive Director of the Fulbright Commission in the Netherlands. She also ran an eponymous consulting business, advising senior executives from businesses, universities and non-profit organisations on China policy, strategy, public affairs, and corporate social responsibility. Ms Bekink practiced law at Skadden, Arps, Slate, Meagher & Flom LLP, has worked with the US-Asia Law Initiative at NYU Law School and the American Bar Association Rule of Law Initiative China Program, and served in the legal department at General Motors China.

    Ms Bekink has a BA in International Relations from Stanford University and a JD from the Georgetown University Law Center.

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  • Pietro Brambilla (North Asia Zone CFO and L’Oréal China CFO)

    Pietro Brambilla

    North Asia Zone CFO and L’Oréal China CFO

    Pietro Brambilla is North Asia Zone CFO and L’Oréal China CFO of L’Oréal North Asia.

    Engineer by training, graduated with honors from Milan Politecnico and Paris Ecole Centrale, Mr Brambilla started his career in Italy in strategic consulting firm. In 2003 he completed the MBA at Kellogg, USA. Soon after he joined L’Oréal Group in 2004.

    In 2008, he moved to Paris as Finance Controller for the Europe Zone, before being appointed as CFO in Turkey in 2010. Back in Paris, from 2012 to 2017, he created Change Management function building and managing an organic transformation plan for the Finance function worldwide.

    Mr Brambilla started a new journey in China as CFO since 2017. He demonstrated his agility and capacity to support the rapid growth of the company and built a strong team. After L’Oréal has announced the reorganization of its geographical zones at the end of 2020, he was appointed North Asia Zone CFO and remained the CFO of L’Oréal China simultaneously.

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  • Mandy Hou (Chief Digital Officer at MediaCom China)

    Mandy Hou

    Chief Digital Officer at MediaCom China

    Mandy Hou is Chief Digital Officer at MediaCom China with more than 10 years of experience in the media industry, with enriched experience in e-commerce, performance, and programmatic, and is a multiple award winner and proven new business driver.

    Mandy is responsible for developing and reinforcing MediaCom digital capabilities across China. She leads the overall digital product, delivery, and team in MediaCom, and further accelerates the growth for clients and the agency.

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  • Chloe Reuter (Founding Partner at Gusto Luxe)

    Chloe Reuter

    Founding Partner at Gusto Luxe

    Chloé is Founding Partner of Gusto Luxe and Founding Partner/Vice Chair of Gusto Collective. Gusto Luxe is a market leader in integrated digital marketing solutions in luxury. The agency has 130 full time staff and is headquartered in Shanghai, with offices in Hong Kong, Singapore and London. Gusto Luxe was previously Reuter Communications, a company founded by Chloé in Shanghai in 2010. Gusto Collective, Asia’s first brandtech holding company, acquired a majority of the business in June 2020.

    Chloé is originally from Luxembourg and the UK, she has lived in Asia since 1993. She is a graduate of Chinese Studies and Japanese from Durham University and the People’s University of China (Beijing). She is fluent in English, French, Italian and Mandarin Chinese. Before setting up the business, Chloé worked at Bloomberg TV and Reuters TV in Tokyo. She moved to Shanghai in 2005 and has witnessed first-hand the evolution of the luxury market.

    Chloé is a frequent and sought after keynote speaker (English and Chinese) on Luxury in Asia and is actively involved with supporting women initiatives. Chloé has been based in Shanghai since 2005.

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