Over the course of the 20th century, people became consumers, as well as being workers, neighbors and voters. Today, we are seeing an emergence a different breed of consumers. Whereas its 20th century breed were geographically more concentrated in North America and in Europe, the new kinds are more geographically dispersed, more intent on ensuring that what they buy reflects what they believe, and most of all, tech-savvy.
The transformation was already progressing pre-covid, but it took on a warp speed during the pandemic. Consumer-facing industries were forced to roll out changes originally scheduled to take years to implement and dish out changes that are more experimental, as there was no time for careful planning. After one year of scrambling to keep up, it is time for business leaders to review what's working and what's not. Join us as we explore the latest consumer and retail trends in the world and in Japan.
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