The new normal of retail: Consumer trends in Japan

Retail industry is among the hardest hit by the coronavirus pandemic worldwide and Japan is no exception to this. With restrictions on travelling and closure of many stores, companies are finding it hard to keep up. On the other hand, e-commerce is booming and there is a surge in demand for particular categories of goods. The way in which people are consuming products and services is also changing rapidly exacerbated by the development of digital technologies that is only accelerating.

What are the implications of the covid-19 to the retail industry in Japan? How does the customer behavior change in the times of pandemic and will this stay relevant after the crisis is over? What are the opportunities for companies operating under the new normal of social distancing measures?

Join us on May 21st at 8:30am-9:30am as we discuss the latest consumer trends in Japan and explore the future of the retail industry.