China's industrial structure, comparative advantage and business environment have changed substantially. MNCs operating in the market are facing new challenges every day. Most of M...
When foreign companies initially entered Asian markets, it was believed that exposure to foreign brands and consumption habits would transform Asia. However, operating in Asia has ...
Executive Insight is a quarterly summary filled with in-depth data and analysis relevant for our Beijing, Shanghai, and Hong Kong networks, as well as an overall regional view to a...
With over 35 years’ experience teaching, consulting, and researching in the fields of marketing and international strategy in Asia, Europe, and Latin America, Professor Dominique T...
A vast cohort is coming of age. In China, around 260 million people were born between 1995 and 2009, a group also known as 'Generation Z' This generation grew up in an era marked b...